This is one of my favorite topics and a major contributing factor to a long profitable career. I would like to start out this topic with what I feel is one of the most important things you can do in the barbershop when you are learning how to be a barber:
DRESS FOR SUCCESS
This topic ties in to a lot of questions that I hear when teaching:
– How come I can’t charge more for a haircut?
– Why aren’t I getting better tips?
– Why am I not getting the customer’s with high paying jobs?
– Why do people treat me like I am just here to serve them instead of like professional?
I have been cutting hair in the barbershop for 20 years and I have felt like this myself at different times in my career as well.
I am going to answer these questions with more questions:
– Do you dress like you are worth more for a haircut?
– Do you dress like you take your job seriously?
– Do you dress like the customer’s with those higher paying jobs?
– Do you dress like a professional?
I highly recommend wearing a nice pair of dress pants with a freshly ironed, long sleeve, dress shirt with a collar. A knee length skirt is also very professional for female barbers. For both men and women if you really want to impress you can never go wrong with a tie. Make sure to finish off with a pair of comfortable, shined, dress shoes. If you are going to wear a barber smock I still recommend wearing the professional attire underneath. Look at any turn of the century barbershop photos and this is exactly what you will see.
If you follow these guidelines you will be amazed at the difference in the way your customers interact with you and the increase in your tips. All of this will allow you to raise your prices on consistent basis as the demand for your service increases.
Please visit www.MastersOfBarbering.com for the very best in online barber videos and more tips on how to become a barber.