I could go on forever writing about this topic. Creating customer loyalty is the key to long term success in the barber industry. Short haircuts are back in a big way and are here to stay. Classic barber tapered haircuts are also back in a big way and are here to stay. Fortunately for barbers these customers need there haircut every 1-4 weeks to maintain these styles.
The topic for this blog is how to greet your customer. This is more than just asking them how they want their haircut. It starts when they walk in the door.
– Is the barbershop or salon reception/waiting area clean?
– Is the receptionist or the first face the customer sees smiling when they walk in the door?
– Is the customer greeted with a good morning/afternoon/evening?
– Is the next question “How are you doing today?”
If you look at these questions closely you will notice that I haven’t even talked about the customer’s barber greeting them yet. It is so important that the customer walks into a clean environment, is greeted with a welcoming smile, and asked how they are doing. Customers notice everything and are forming an opinion about the barbershop and you long before you pick up a scissor or clipper.
Next is the final part to greeting the customer and making them feel welcome no matter how long you have been cutting their hair. Do this every time you cut their hair. Look them in the eye, shake their hand, and greet them by name with a “How are you doing today?, How have you been?, or It is nice/good/great to see you today.”
Everyone likes to feel important and welcome. Let your customer know you care about them and you will have a customer for life.
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