There are many challenges to gaining and keeping customers with you. In today’s world we are bombarded with choices. When you get a chance do some research and find out how many places within a 5 minute drive from where you work you can get a haircut. In the United States alone there are about 225,000 licensed barbers and about 2,250,000 cosmetologists. Still think you are irreplaceable?
One of the tricks that work really well is keeping the wife, girlfriend, or mother of the customer happy. Make sure to ask your customer or one of the girls their opinion if they are present. This will go a long way to showing you really care and are committed to keeping your customer happy. I know sometimes it can be annoying with someone hovering over you when you are giving a haircut but take it as a challenge. They are just there because they want a good haircut for the man in their life. Any anxiety will go away with a good haircut which they can usually tell well before you are finished.
One of the things I try to do is find humor in the situation. I had a couple come into the shop that was getting married that weekend and the wife to be asked me if I could do a flat top. I told her it was my specialty. She looked at me and said, “That is what everyone has told me and he hasn’t gotten a good one yet.” I almost started to panicked but remembered I can give a good flat top. She stood so close to me while I was working I barely had enough room to work. Within a few minutes of starting the haircut she left the shop to go wait in the car. Just like I said in previous posts the customer will gain or lose confidence in you long before you finish the haircut.
There was no way I was going to let her off that easy. When I finished the haircut I walked out and told her she had to come back in to look at my masterpiece. I worked hard on this haircut and wanted at least half of a smile from her which I am not sure was possible based on the way she acted when they first walked in. She was all smiles when she saw her husband to be and they were repeat customers for as long as I worked at that shop.
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