Barbering or Men’s haircutting is a great business to be in and can be fun and rewarding. Being a barber can also give you a good steady income with job security. The barber business is a respected profession which should be taken seriously. We are all fortunate to be making our living this way in relaxed and relatively stress free atmosphere.
Before I get into the message of this blog I want to ask you a question. What think about a restaurant that you can order your meal by a number? This is what I think of: Fast food, mass produced, pre-prepared, in and out quickly, semi-professional at best, virtually anyone is qualified to cook or serve. Now I am going to ask you another question. Is this how you want your customers to think about you or your barbershop/hair salon?
A lot of you have probably never thought of it this way but that is exactly what your clipper cut customer thinks when you ask “What number do you get?” Most men have no idea what that means and do not know how to ask for their haircut anyway. As I have said in previous posts there was a time when the electric clipper did not exist and only a scissor and straight razor were used. There was something called a hand clipper but unless you could move your hand as fast as a motor you had a good chance of pulling as much hair as you cut.
A lot of clients wrongly associate a higher level of skill with a scissor cut vs. clipper cut. As industry professionals we need to do our best to teach our clients the education it takes to be good at clipper cutting. The fastest way to prove our client correct is to ask our clipper cut customers “What number do you get?”
Stay tuned for part 2 for instructions on how to get around clipper cutting by numbers.
Please visit http://www.mastersofbarbering.com for the very best in clipper cutting education.