Describing the haircut to your customer in as much detail as possible will show your customer you value their business and take pride in being a barber. As you probably know by now or will soon find out men have a difficult time explaining how they want their haircut. Even if the customer does know exactly how he wants his haircut he usually feels a little uncomfortable or like he is being “ too fussy” by explaining it in detail. It is our job to make this process as easy and painless as possible. Guys are not interested in a long drawn out customer consultation. I have been working with a barber for years who has really simplified this. Once he senses the customer is unsure or uncomfortable explaining the cut all he says is “How about I just make it look good?” This always gets a laugh and puts the customer at ease. The one thing I have to specify is this particular barber has been cutting hair for 25 years so he can tell just by looking at someone and the type of hair they have what style will look good.
I recommend telling your customer exactly how to ask for his haircut. For example: “I layered the top to about four inches in length so you have hair to comb and the crown will not stand up. The sides are tapered with a 3/8″ blade 2 fingers high. I tapered the outline of the haircut so it will grow in naturally”. I explain it to them exactly how I think it through when I am cutting it. Another good idea is to write it down on a business card for them so they can just hand it to you or whoever cuts it next time. I find this works in my shops because we all cut the same way. If you use a computer system with industry software there is usually an area to leave notes with the customer’s information. This makes it even easier for them because the notes will be on the work ticket when it prints out. This is another way to leave a positive lasting impression on your customer.
Check out the rest of the Masters Of Barbering website to learn how to be a barber.