Communicating with your customer is the secret to keeping them satisfied and coming back to you for their haircut. The best thing you can do to is make them feel like they are your most important customer. For the duration of the haircut they should be the only person in your life.
The first portion of the communication process is to find out how your customer likes their hair cut. If they are not sure and are relying on us to assist them in deciding the best style for them it is a good idea to find out what they do for a living, what activities they are involved in, how much effort they want to put into styling, ect. This will help you decide what the best haircut for them is.
The next part of the communication process is to build a professional relationship with the customer. A haircut is a personal service so it is important that the customer likes and feels comfortable with us. The trick is to get to know them without getting too personal. Finding out a common interest or two really helps. Make it a priority to learn a little bit about what is going on in current events, sports, the weather, ect. This way you can carry on a short conversation about a lot of different topics. Let the customer dominate the conversation and avoid all controversial topics such as politics and religion.
Another great tip I teach to all of my barbers is to make it a point to remember one thing you talked about during the previous haircut and bring it up the next time the customer is at the shop or salon. This tells your customer you are paying attention to them and really care. If you have a difficult time with your memory it can be a similar question for everyone. Something related to a close family member, favorite sports team, vacation spot, ect. The more you customer likes you personally, the more likely they are to become a repeat haircut customer and excellent tipper.
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