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How To Be A Barber: Tips For Building Your Barbershop Clientele – Part 2

In this barber blog I would like to talk  about how to build your barbershop clientele.

One quick and easy tip for building your barbershop clientele is to always carry business cards with you. You never know when you’re going to run into that next potential barbershop customer. You could be at the grocery store or even out to dinner. No matter where you are, you’re always building a rapport with people. Just simply reach in your pocket, hand someone your business card and let them know, “Hey, I work at XYZ Barber Shop. I’d love the opportunity to work with you.”

Check out the rest of the Masters Of Barbering website to learn more quick and easy tips on how to build your barbershop clientele.


How To Be A Barber: Tips For Building Your Clientele – Part 1

In this barber blog I would  like to talk to you about building your barbershop clientele.

One quick and easy tip to help build your barbershop clientele is to always ask for referrals. When your client is at the front desk and they’re cashing out, simply shake their hand and ask them, “Could you please tell your friends about me?” Always remember, customers come to you not just for a good men’s haircut. They also come to you because they like you. They’d be more than happy to help you out, and in most cases, even flattered to help send more business to your barbershop.

Check out the rest of the Masters Of Barbering website for more tips on how to build your barbershop clientele.


Barber Education: How Long it Takes to Build a Full Book of Appointments – Part 1

Creating customer loyalty is the key to long successful and profitable career in barbering . A common question I get when teaching is “How do I get more new clients in my chair?” The question I do not hear very often if at all is “How do I increase my customer retention?” This is the million dollar question and what should be your number concern. The fastest way to getting booked to max capacity is to keep your customers coming back to you.

In this blog I am going to cover the calculations of how long it will take to build your clientele. If you keep 50% of your new customers coming back every 4 weeks, how long do you think it will take to be fully booked? This question deserves serious consideration.

If you cut the hair of two new customers per day (10 per week) and half of them come back you would have 10 appointments booked per day in 10 months. In 15 months you will have 15 appointments booked per day. If you book 2 appointments per hour and take a half hour lunch break you would be at max capacity. In other words you can be at full capacity in only 15 months with a 50% retention rate. Imagine have fast you could get there with a 60%, 70%, or 75% retention rate. These numbers are a real possibility because men are extremely loyal.

Another important point to consider that will be covered in future blogs is the more demand you are in the higher price you can charge for your haircuts. The higher your prices the more you will also make in tips. A full book will guarantee you job security and consistent raises in a short period of time.

Please visit for more tips on how to become a barber.


Online Barber Education – Business Tips – Part1:

One of the best things about a career in barbering or cosmetology is the freedom it gives you to build your business and income in the process. This freedom goes for employees as well as chair renters and barbershop/salon owners. The bigger you build your client base the higher your weekly earnings will be.

In this blog I would like to focus on employees of barbershops and hair salons. Wether you realize it or not you have a lot of freedom to build your clientele. It is not just up to your employer to put people in your chair. There are a number of things you can do to increase your book or the amount of people requesting your services:

1. Ask for referrals. When your customers are happy with their cut ask them to tell their friends about you. This is the simplest way to increase your customer base.

2. Always have business cards on you wherever you go. Don’t be afraid to tell people what you do. Hand them out at the grocery store, mall, restaurants, ect. Remember, everyone wants to look good.

3. If it is OK with your employer offer current clients 50% of their next haircut if they bring a friend with them. Give their friend the same discount.

4. Keep your skills up to date by continuing your barber education. Find a local barber school or quality online barber videos that offer continuing education.

5. Dress professional and keep your work area clean at all times. Customers will notice the pride you take in your work and yourself.

There are so many things you can do to build your book and requests. These are just a few ideas to get you headed in the right direction. Be creative and have fun. This is your career and your future.

Please visit for the very best in online barber education.