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Barbering Education Online – Creating Customer Loyalty Part 2:

I know I just wrote part 1 yesterday but I heard a customer say something to the barber cutting their hair this morning that I have write about immediately. Samantha was about 2-3 minutes into the haircut and the customer says to her he can always tell when a barber has confidence. I couldn’t believe it because I had this topic on my schedule to write this barber blog in a few days. This is a great topic and builds on what I said previously that customers notice everything.

In this barber blog I would like to talk about what you can do to make your customer feel your confidence and in turn have confidence and trust in you.

1. Greet your customer by name, with a smile, and a firm handshake.                                                                                                                                          2. Keep your workstation clean. The mirror should be clean with no streaks, tools put away, and no hair on the counter or chair.
3. When draping the customer with a towel/neck strip and hair cloth use a firm and confident touch.
4. Look the customer in the eye when asking them how they like their hair cut and make suggestions when appropriate.
5. Handle your tools with confidence. Use a firm and confident touch without being rough.

Following these suggestions will increase your customer retention rate. Repeat customers are the name of the game. They will make sure you get a good paycheck no matter what the economy is doing. These are only a few suggestions as this barber blog could on forever.

Remember, customers notice everything. Make sure everything you do you do it with confidence.

Please visit http://www.mastersofbarbering.com for more tips on how to become a better barber.

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Online Barber Education: How to Create Customer Loyalty – Part 1

I could go on forever writing about this topic. Creating customer loyalty is the key to long term success in the barber industry. Short haircuts are back in a big way and are here to stay. Classic barber tapered haircuts are also back in a big way and are here to stay. Fortunately for barbers these customers need there haircut every 1-4 weeks to maintain these styles.

The topic for this blog is how to greet your customer. This is more than just asking them how they want their haircut. It starts when they walk in the door.

– Is the barbershop or salon reception/waiting area clean?
– Is the receptionist or the first face the customer sees smiling when they walk in the door?
– Is the customer greeted with a good morning/afternoon/evening?
– Is the next question “How are you doing today?”

If you look at these questions closely you will notice that I haven’t even talked about the customer’s barber greeting them yet. It is so important that the customer walks into a clean environment, is greeted with a welcoming smile, and asked how they are doing. Customers notice everything and are forming an opinion about the barbershop and you long before you pick up a scissor or clipper.

Next is the final part to greeting the customer and making them feel welcome no matter how long you have been cutting their hair. Do this every time you cut their hair. Look them in the eye, shake their hand, and greet them by name with a “How are you doing today?, How have you been?, or It is nice/good/great to see you today.”

Everyone likes to feel important and welcome. Let your customer know you care about them and you will have a customer for life.

Please visit http://www.mastersofbarbering.com for the best in online barbering education.

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How to Be a Barber – Professionalism in the Barbershop – Part 1:

This is one of my favorite topics and a major contributing factor to a long profitable career. I would like to start out this topic with what I feel is one of the most important things you can do in the barbershop when you are learning how to be a barber:

DRESS FOR SUCCESS

This topic ties in to a lot of questions that I hear when teaching:

– How come I can’t charge more for a haircut?
– Why aren’t I getting better tips?
– Why am I not getting the customer’s with high paying jobs?
– Why do people treat me like I am just here to serve them instead of like professional?

I have been cutting hair in the barbershop for 20 years and I have felt like this myself at different times in my career as well.

I am going to answer these questions with more questions:

– Do you dress like you are worth more for a haircut?
– Do you dress like you take your job seriously?
– Do you dress like the customer’s with those higher paying jobs?
– Do you dress like a professional?

I highly recommend wearing a nice pair of dress pants with a freshly ironed, long sleeve, dress shirt with a collar. A knee length skirt is also very professional for female barbers. For both men and women if you really want to impress you can never go wrong with a tie. Make sure to finish off with a pair of comfortable, shined, dress shoes. If you are going to wear a barber smock I still recommend wearing the professional attire underneath. Look at any turn of the century barbershop photos and this is exactly what you will see.

If you follow these guidelines you will be amazed at the difference in the way your customers interact with you and the increase in your tips. All of this will allow you to raise your prices on consistent basis as the demand for your service increases.

Please visit www.MastersOfBarbering.com for the very best in online barber videos and more tips on how to become a barber.

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