Creating customer loyalty is the key to long successful and profitable career in barbering . A common question I get when teaching is “How do I get more new clients in my chair?” The question I do not hear very often if at all is “How do I increase my customer retention?” This is the million dollar question and what should be your number concern. The fastest way to getting booked to max capacity is to keep your customers coming back to you.
In this blog I am going to cover the calculations of how long it will take to build your clientele. If you keep 50% of your new customers coming back every 4 weeks, how long do you think it will take to be fully booked? This question deserves serious consideration.
If you cut the hair of two new customers per day (10 per week) and half of them come back you would have 10 appointments booked per day in 10 months. In 15 months you will have 15 appointments booked per day. If you book 2 appointments per hour and take a half hour lunch break you would be at max capacity. In other words you can be at full capacity in only 15 months with a 50% retention rate. Imagine have fast you could get there with a 60%, 70%, or 75% retention rate. These numbers are a real possibility because men are extremely loyal.
Another important point to consider that will be covered in future blogs is the more demand you are in the higher price you can charge for your haircuts. The higher your prices the more you will also make in tips. A full book will guarantee you job security and consistent raises in a short period of time.
Please visit http://www.mastersofbarbering.com for more tips on how to become a barber.