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Tag Archives | haircutting techniques

Barber Education: How Long it Takes to Build a Full Book of Appointments – Part 1

Creating customer loyalty is the key to long successful and profitable career in barbering . A common question I get when teaching is “How do I get more new clients in my chair?” The question I do not hear very often if at all is “How do I increase my customer retention?” This is the million dollar question and what should be your number concern. The fastest way to getting booked to max capacity is to keep your customers coming back to you.

In this blog I am going to cover the calculations of how long it will take to build your clientele. If you keep 50% of your new customers coming back every 4 weeks, how long do you think it will take to be fully booked? This question deserves serious consideration.

If you cut the hair of two new customers per day (10 per week) and half of them come back you would have 10 appointments booked per day in 10 months. In 15 months you will have 15 appointments booked per day. If you book 2 appointments per hour and take a half hour lunch break you would be at max capacity. In other words you can be at full capacity in only 15 months with a 50% retention rate. Imagine have fast you could get there with a 60%, 70%, or 75% retention rate. These numbers are a real possibility because men are extremely loyal.

Another important point to consider that will be covered in future blogs is the more demand you are in the higher price you can charge for your haircuts. The higher your prices the more you will also make in tips. A full book will guarantee you job security and consistent raises in a short period of time.

Please visit http://www.mastersofbarbering.com for more tips on how to become a barber.

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How to Cut Boys Hair – Part 1:

This is a very interesting topic to say the least. There is a lot of anxiety among barbers and cosmetologists when it comes to cutting young boys hair. One thing to always remember is that customers notice everything. This is especially true for young boys. The younger they are the less likely they are to hide how they feel. Except for the occasional uncontrollable boys haircut there are many things you can do to make the young boy’s haircut experience go much smoother.

In this blog I am going to cover how to make your young customer feel comfortable with you. For most kids getting a professional haircut is a new experience. They usually start out with mom trimming their bangs and curls in the kitchen or their dad giving them a buzz cut in the garage. Now they are in a new place with a stranger coming near them with sharp objects. Children are used to and love a routine. It is up to you to help establish a new one to make them feel comfortable.

A few ideas to set young boys at ease in the barbershop:

1. Introduce yourself to them with a big smile and a high five. This will help to put you at their level, not just another authority figure.
2. Promise them a gift if they are good. A traditional tootsie pops work great.
3. Have a special haircloth just for them. There a lot of different kinds to choose from. Check with your local barber supplier.
4. Get them involved in the haircut. Let them hold a comb, help you turn on the clippers, and help sweep up the hair when you are done.
5. Give them another high five at the end of the haircut and tell them you can’t wait to see them next time.

If you are at ease there is a good chance that your young customer will be at ease. If you are afraid and full of anxiety your young customer will be afraid and full of anxiety. Get in the habit of practicing these simple things and you will definitely have a customer for life. I have been cutting hair for 20 years now and these little guys are now college guys who always stop in to see me when they are home on a break or visiting family.

Please visit http://www.mastersofbarbering.com/ to learn more about how to cut boys hair.

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How to be a Barber – Customer Service Tips – Part 1:

When teaching a class at a barber school or cosmetology school I like to start by asking an important question: What business are you planning on going into after you graduate? I first get a few laughs as if it is a silly question followed by a bunch of different answers:

– I am going into the barber business
– I am going in to the cosmetology business
– I am going to the skin care business
– I am going in to the manicure and pedicure business

These are all good answers showing the students have a plan. What I never here is the most important thing that no student can afford to overlook. No matter what area of barbering/cosmetology you plan to practice, you are in the CUSTOMER SERVICE business first. Without good people skills it does not matter how good you are at your chosen area of expertise. Customers do business with people that make them feel welcome and special. Customers also do business with people that show passion, caring, and excitement for what they do.

The reason customer service skills are so important is that these are the things your customers will notice and be exposed to before the service you are providing them is completed. In other words their opinion is formed before you even show them the finish product.

Learn more about how to be a barber at www.MastersOfBarbering.com

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How to Be a Barber – Professionalism in the Barbershop – Part 1:

This is one of my favorite topics and a major contributing factor to a long profitable career. I would like to start out this topic with what I feel is one of the most important things you can do in the barbershop when you are learning how to be a barber:

DRESS FOR SUCCESS

This topic ties in to a lot of questions that I hear when teaching:

– How come I can’t charge more for a haircut?
– Why aren’t I getting better tips?
– Why am I not getting the customer’s with high paying jobs?
– Why do people treat me like I am just here to serve them instead of like professional?

I have been cutting hair in the barbershop for 20 years and I have felt like this myself at different times in my career as well.

I am going to answer these questions with more questions:

– Do you dress like you are worth more for a haircut?
– Do you dress like you take your job seriously?
– Do you dress like the customer’s with those higher paying jobs?
– Do you dress like a professional?

I highly recommend wearing a nice pair of dress pants with a freshly ironed, long sleeve, dress shirt with a collar. A knee length skirt is also very professional for female barbers. For both men and women if you really want to impress you can never go wrong with a tie. Make sure to finish off with a pair of comfortable, shined, dress shoes. If you are going to wear a barber smock I still recommend wearing the professional attire underneath. Look at any turn of the century barbershop photos and this is exactly what you will see.

If you follow these guidelines you will be amazed at the difference in the way your customers interact with you and the increase in your tips. All of this will allow you to raise your prices on consistent basis as the demand for your service increases.

Please visit www.MastersOfBarbering.com for the very best in online barber videos and more tips on how to become a barber.

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How to Fade Hair: How high to cut the fade? – Part 1:

One of the most important things to consider when you are learning how to fade hair is how high it is going to be. There are a lot of things to consider as you think about this question. Some of them include cowlicks, hair thickness, hair color, head shape, surface of the scalp (lumps, bumps, and/or dents), moles, scars, customer’s age, customer’s job, desired hairstyle, the customer’s preference.

A very important note to keep in mind is that no matter how good you are at fading hair, if the fade is too high or too low your customer will not think it is a good haircut. I will say it another way. If the haircut is 100% technically correct but it is not exactly what the customer wants they won’t be happy. This is especially true with the fade haircut customer. It doesn’t matter if they are a young kid or older suit and tie professional. These are the most particular and hardest customers to please.

This article will cover head shape. If the client has a rectangular shaped head there are a more options. You can fade the hair high, medium, or low and it will look balanced. If the client has a round shaped head DO NOT fade the hair higher than the widest point of the head. This will lead to an unbalanced looking haircut. If the client has a protruding occipital bone (big lump in the back of his head), fade the hair low below the bone.

Please visit http://www.mastersofbarbering.com to view examples of the different types of fade haircuts and keep an eye out for follow up articles on this topic.

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Continuing Your Barber Education

The first step to any good barber education is the proper schooling. Going to a good barber or cosmetology school is the START of your foundation as a barber or men’s hairstylist. After school the real work starts.

I cannot stress enough the importance of finding a good mentor. This person can come in the form of an owner or manager of the barber shop you are going to work for, a co-worker, or someone you know and respect from another shop

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The first thing to look for in a mentor is a barber’s ability to teach (really teach) you the barbering trade. Make sure they can explain and are willing to explain everything in an easy to understand manner. This is the best way to further your barber education in the beginning of your career.

The next thing to look for in barbering mentor is someone with above average skill whose work you would like to duplicate. What you do not want is a barber who is very good and is just looking to show off their skills and impress you. This may seem attractive at first but the goal is to learn as much as you can in a way that you will be able to reproduce the haircuts being shown to you. It is my feeling that when someone has an above average skill level, their work will speak for itself. It is of no benefit to you to keep hearing from them how great they are. The best teachers are those who are humble and grateful for their ability ,want to share all of their knowledge with you, and help you succeed.

If you are unable to find a good mentor or would like to supplement your continuing barber education online please visit www.MastersOfBarbering.com. There are easy to follow lessons on topics including the tools of the trade, barber supplies, haircutting techniques, a variety of classic and current men’s hairstyles, beard trims, and numerous lessons on straight razor shaving. Each lesson includes video, written descriptions, and diagrams to help move you through the learning curve of your barber education as fast as possible. Good luck and remember hard work and a lot of practice will always be rewarded.

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Haircutting Techniques Part 1 – How to cut hair when it is too short to short pick up with your fingers

Many times when beginning a career in barbering or men’s haircutting the barber or cosmetologist will struggle the most in one particular situation. This is when giving a haircut the hair is too short to pick up with your fingers and the desired length is to be left longer than using the largest clipper attachment. Now what? or a look of confusion is what I get from the student. In my opinion this is where the truly talented are separated from the average.

There are two haircutting techniques that are used in this situation. The first one is called scissor over comb. This haircutting technique is when the comb slowly moves through the hair picking it up and the scissor held in the opposite hand opens and closes quickly cutting the hair. This is the oldest technique in barbering. (Yes, there was a time when the electric clipper did not exist.) With time and practice this technique will become second nature and you will start using it on longer hair instead of picking it up. You will find this haircutting technique to be much more efficient as well as more accurate than picking up the hair in many sections.

The second haircutting technique is clipper over comb. This works the same as scissor over comb except you are using a clipper. I recommend using an adjustable clipper or detachable blade clipper but never a trimmer. The trimmer is not powerful enough and the blade is too fine causing clipper lines in the haircut. Another benefit too this technique is you can begin the taper around the outline of the haircut after you finish each section. This will drastically increase the efficiency of your haircutting without increasing your hand speed. It is extremely important that the customer never feels like you are rushing them out of your chair.

This is the first blog of a multi-part series on men’s haircutting techniques.

Please visit http://www.mastersofbarbering.comto learn about these men’s haircutting techniques and much more.

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