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Tag Archives | haircutting techniuqes

Online Barber Education: How to Create Customer Loyalty – Part 1

I could go on forever writing about this topic. Creating customer loyalty is the key to long term success in the barber industry. Short haircuts are back in a big way and are here to stay. Classic barber tapered haircuts are also back in a big way and are here to stay. Fortunately for barbers these customers need there haircut every 1-4 weeks to maintain these styles.

The topic for this blog is how to greet your customer. This is more than just asking them how they want their haircut. It starts when they walk in the door.

– Is the barbershop or salon reception/waiting area clean?
– Is the receptionist or the first face the customer sees smiling when they walk in the door?
– Is the customer greeted with a good morning/afternoon/evening?
– Is the next question “How are you doing today?”

If you look at these questions closely you will notice that I haven’t even talked about the customer’s barber greeting them yet. It is so important that the customer walks into a clean environment, is greeted with a welcoming smile, and asked how they are doing. Customers notice everything and are forming an opinion about the barbershop and you long before you pick up a scissor or clipper.

Next is the final part to greeting the customer and making them feel welcome no matter how long you have been cutting their hair. Do this every time you cut their hair. Look them in the eye, shake their hand, and greet them by name with a “How are you doing today?, How have you been?, or It is nice/good/great to see you today.”

Everyone likes to feel important and welcome. Let your customer know you care about them and you will have a customer for life.

Please visit http://www.mastersofbarbering.com for the best in online barbering education.

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Barber Supplies, Tools, and Equipment – Part 3: Getting the most out of the Adjustable Clipper

Throughout my career as an educator I have taught at barber and cosmetology schools hundreds of times. I was teaching at a new school last week and I was demonstrating a tapered neckline with an adjustable clipper. I was using the terminology opening and closing the blade and I received 2 questions I have not heard before. What does opening and closing the blade mean? And, what is the lever for?

This was a surprise to me as I assumed all students were familiar with an adjustable clipper. This particular school does not have an adjustable clipper in their kit so I feel it is very important that I cover this topic in detail.

The lever adjusts the length of the blade. When the lever is pushed toward the cutting blade it is called closing the blade and will cut the hair shorter. As the lever is pushed away from the cutting blade it is called opening the blade and will leave the hair longer. There are also a few lengths in between depending on the make and model of the clipper which makes the adjustable clipper ideal for skin/bald fades and tapered outlines.

Stay tuned for “Getting the most out of the Adjustable Clipper (continued)” where I will cover the benefits of using this clipper for the clipper over comb haircutting technique.

Please visit http://www.mastersofbarbering.comfor more info on the adjustable clipper as well as many other barbering tools.

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Barber Supplies, Tools, and Equipment – Part 2: How to avoid leaving razor burn with your trimmer

Razor burn left on the neck after giving haircut can seriously hurt your customer satisfaction and retention rate. It is an extremely important issue that needs to be addressed early on in your barber education as you learn how to cut men’s hair.

Let me explain what I mean by razor burn. It can be as slight as a light red mark left on the back of the neck or as severe as bright red marks with broken skin. The more sensitive the skin the worse it gets.

Fortunately there is an extremely simple solution. First, you must understand how a clipper blade is designed to cut hair properly. There are two blades. One is stationary (does not move) and the other is mobile (moves back and forth). The stationary blade picks up the hair and holds it and the mobile blade (also known as the cutting blade) moves back and forth and cuts the hair.

Now you understand how the blade works but how do I avoid the razor marks? The answer is very simple. DO NOT drag the clipper in a downward motion after making the outline. Turn the clipper around and shave the hair in an upward motion. This way the hair will feed into the clipper blade properly. The stationary blade will pick up the hair and the mobile blade will cut it.

If you still are unsure look at your trimmer closely. Notice how close the cutting blade is to the stationary blade. Even the lightest pressure to the skin will expose the skin to the cutting blade causing the different levels of razor burn. Experiment by touching your finger to the blade and press down LIGHTLY and you will see what I mean.

I can’t stress enough the importance of learning this lesson early on in your barber education. This one simple yet important tip will increase your customer satisfaction and retention levels in a BIG way.

Please visit http://www.mastersofbarbering.comto learn more about this and many other barber supplies and tool tips.

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