One of the most important parts of learning how to cut hair is learning how to build a clientele. The bigger your clientele is the more money you will make. This is the second part in this series of blogs that will give you some simple tips on how to build your clientele.
Opportunities arise all the time to attract new customers. It is extremely important to have business cards handy all the time to take advantage of these situations. We are building a rapport with people all of the time in our daily routines and activities. For example: You may be out to dinner and strike up a conversation with the waiter or waitress. Before you leave you can mention you work at XYZ Barbershop or Hair Salon, hand them a card, and give them one quick reason why they should come to you for their next haircut. It could be your years of experience, you may include a relaxing hot towel treatment with every shampoo, every haircut comes with a hot lather neck shave, the shampoo treatment comes with a relaxing scalp massage, or maybe it’s your convenient evening hours. A big part of attracting new customers is to win people over with your personality. The more someone likes you, the more likely they are to come to you for their next haircut and keep coming back.