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Barber Education: How Long it Takes to Build a Full Book of Appointments – Part 1

Creating customer loyalty is the key to long successful and profitable career in barbering . A common question I get when teaching is “How do I get more new clients in my chair?” The question I do not hear very often if at all is “How do I increase my customer retention?” This is the million dollar question and what should be your number concern. The fastest way to getting booked to max capacity is to keep your customers coming back to you.

In this blog I am going to cover the calculations of how long it will take to build your clientele. If you keep 50% of your new customers coming back every 4 weeks, how long do you think it will take to be fully booked? This question deserves serious consideration.

If you cut the hair of two new customers per day (10 per week) and half of them come back you would have 10 appointments booked per day in 10 months. In 15 months you will have 15 appointments booked per day. If you book 2 appointments per hour and take a half hour lunch break you would be at max capacity. In other words you can be at full capacity in only 15 months with a 50% retention rate. Imagine have fast you could get there with a 60%, 70%, or 75% retention rate. These numbers are a real possibility because men are extremely loyal.

Another important point to consider that will be covered in future blogs is the more demand you are in the higher price you can charge for your haircuts. The higher your prices the more you will also make in tips. A full book will guarantee you job security and consistent raises in a short period of time.

Please visit http://www.mastersofbarbering.com for more tips on how to become a barber.

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How to Cut Boys Hair – Part 1:

This is a very interesting topic to say the least. There is a lot of anxiety among barbers and cosmetologists when it comes to cutting young boys hair. One thing to always remember is that customers notice everything. This is especially true for young boys. The younger they are the less likely they are to hide how they feel. Except for the occasional uncontrollable boys haircut there are many things you can do to make the young boy’s haircut experience go much smoother.

In this blog I am going to cover how to make your young customer feel comfortable with you. For most kids getting a professional haircut is a new experience. They usually start out with mom trimming their bangs and curls in the kitchen or their dad giving them a buzz cut in the garage. Now they are in a new place with a stranger coming near them with sharp objects. Children are used to and love a routine. It is up to you to help establish a new one to make them feel comfortable.

A few ideas to set young boys at ease in the barbershop:

1. Introduce yourself to them with a big smile and a high five. This will help to put you at their level, not just another authority figure.
2. Promise them a gift if they are good. A traditional tootsie pops work great.
3. Have a special haircloth just for them. There a lot of different kinds to choose from. Check with your local barber supplier.
4. Get them involved in the haircut. Let them hold a comb, help you turn on the clippers, and help sweep up the hair when you are done.
5. Give them another high five at the end of the haircut and tell them you can’t wait to see them next time.

If you are at ease there is a good chance that your young customer will be at ease. If you are afraid and full of anxiety your young customer will be afraid and full of anxiety. Get in the habit of practicing these simple things and you will definitely have a customer for life. I have been cutting hair for 20 years now and these little guys are now college guys who always stop in to see me when they are home on a break or visiting family.

Please visit http://www.mastersofbarbering.com/ to learn more about how to cut boys hair.

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